Money Quote –
One thing's for sure, people lately have been craving for originality. Look at Avatar. Yes, it was a rehash of the same story we've heard before a thousand times. But it looked different. People saw it and said "I've never seen anything like this before. The movie went on to gross more than $2 billion at the box office. Look at last year. Movies like The Social Network, Black Swan, Inception, The Town, and The Fighter were the biggest money makers because they offered movie-goers something new. Something they've never seen before.