From the story –
If more radio stations were like Seattle's KEXP, more people would be ditching their satellite feeds for the FM dial. In lieu of advertisements, the station operates on donations and sheer volunteer power. Their mix of indie rock and hip-hop has no agenda and showcases quality artists listeners might not have heard of, but should.
If I was ever able to run my own station, I think I would try to run it in this manner, as a non-profit (kind of like an NPR station).